Andrea Pininfarina

Andrea Pininfarina

As an industrial designer, though not in the automotive industry, I have a great appreciation and respect for automotive design. I read that early this morningĀ  Andrea Pininfarina, CEO of Pininfarina, world famous company that designs Ferraris, Fiats and the Ford Focus, died this morning near Turin, Italy in a traffic adccident. It’s reported that he was riding a Vespa Scooter and was hit by a car. He leaves behind a wife and three children.