Andrea Pininfarina dies in traffic accident

August 7, 2008

Andrea Pininfarina

Andrea Pininfarina

As an industrial designer, though not in the automotive industry, I have a great appreciation and respect for automotive design. I read that early this morning  Andrea Pininfarina, CEO of Pininfarina, world famous company that designs Ferraris, Fiats and the Ford Focus, died this morning near Turin, Italy in a traffic adccident. It’s reported that he was riding a Vespa Scooter and was hit by a car. He leaves behind a wife and three children.

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